Google Ads for Tour Operators: The BOFU & MOFU Kilimanjaro Strategy That Books More Climbers
Most Kilimanjaro tour operators don’t have a traffic problem, they have a strategy problem. They run Google Ads for tour operators campaigns targeting broad keywords like “Kilimanjaro climb” or “Mount Kilimanjaro tours,” send all traffic to a single generic page, and hope conversions happen. In reality, this approach leads to: The real opportunity lies in … Read more