How Destination Marketing Organizations Drive Event & Sports Tourism Growth (And What Tour Operators Can Learn from AFCON 2027)
The global sports tourism industry is entering a golden era, and few upcoming events illustrate this better than the 2027 Africa Cup of Nations (AFCON 2027). As one of Africa’s largest sporting events, AFCON presents a massive opportunity for host nations, tourism stakeholders, and especially tour operators. At the center of this opportunity are destination … Read more